IEDR Optimise Fund 2014Software Design is delighted to be working with 8 winners of the IEDR OPTIMISE fund for the third consecutive year.

The IEDR’s OPTIMISE e-Commerce Website Development Fund provides €150,000 worth of professional consultancy and support to help 15 Irish SMEs and micro-enterprises upgrade their online presence and grow their business using the Internet as a sales and marketing channel.

Software Design provides technical expertise and consultancy services to help businesses select the right technology and maximise their online potential.

Software Design has worked with previous winners to deliver digital strategies, eCommerce stores and websites. Winners are provided with a tailored service to help their business succeed online.

We are delighted to be working with the following winners of this year’s e-Commerce Website Development Fund:


A fourth generation family jewellery business specialising in diamond engagement rings, antique jewellery and Irish silver.

Party Mad 

Family run online business retailing fancy dress costumes, party supplies, and balloons throughout Ireland.

The Donegal Shop

Dublin based family business retailing Irish crafts, knitwear, wool and tweeds from Donegal and other parts of the country.


Purpose built theatre located just outside Longford town which comprises a 212 seat auditorium and gallery and performance space.


Dublin based provider of office supplies and services to the business sector throughout Ireland.

Kilkenny Hostel 

Hostel providing budget accommodation for up to sixty guests in the centre of Kilkenny.

Mission Possible 

A Galway based SAAS cloud reward and recognition platform which enables companies to reward their staff by getting personal tasks completed for them whilst they are working.

Dublin Taxi Transfers

An online booking agency which allows customers to book a taxi from Dublin Airport to destinations all around Ireland.


We look forward to working with all the winning companies to help them achieve their online ambitions.