Online Store:

About Seavite Bodycare

Seavite is Ireland’s original organic seaweed-based skincare brand. Founded by marine biologist Pat Mulrooney and his wife Kaye in 1993, the company was born out of Pat’s efforts to develop a body wash suitable for use by his three children, who all suffered from severe eczema. Over the past 20 years, the Seavite range has expanded from the original single body wash product to a range of 13 products for the face, body and hair. Seavite is stocked in pharmacies, health food stores and department stores nationwide and sold online via

Client Brief

The client previously had an ecommerce website, but it was not performing satisfactorily. Serious issues included problems with processing payments and page loading times. Usability was also a concern, with customers needing to go through numerous steps and clicks to select products and add them to their baskets. All of these issues had a detrimental impact on conversion rates, and therefore sales.

Our Solution

Software Design recommended a complete redevelopment of the ecommerce website, using the Magento platform. A full redesign process was also carried out. The new online store solves all of the problems associated with the previous site, and is now optimised for viewing on mobile and tablet devices.

Q & A with Kaye Mulrooney, Managing Director, Seavite Bodycare Ltd.

What business obstacles or challenges have been tackled, by redeveloping your website?

Our previous ecommerce platform had a lot of issues. There were technical problems with critical elements such as website speed and processing payments. Also, the navigation was not user friendly. It took 6 clicks to get to a product to place it in a basket, so many of our customers would give up trying to find a product

What are the key results that you have seen since the new website launched?

We have seen increased online sales, which is the key reason why we were keen to upgrade our previous online store. Our new website has received so many favourable comments from customers. In fact, it has surpassed our expectations and now we have a truly international site, one we are proud of.

Would you recommend Software Design?

Yes – I am a very satisfied client. I have already recommended Software Design to several other SME companies and shall continue to do so. They brought our online sales to a whole new level through
their expertise, commitment and professional skills. Their work ethic and ability to meet deadlines is most impressive, and the backup and support has been superb.