About The Butler’s Pantry
Established in 1987, The Butler’s Pantry is an award-winning producer and retailer of a wide range of gourmet artisan meals, delicious breads, and divine desserts. All their food is lovingly hand-prepared by their professional chefs each day and sold from 10 stores in Dublin and Wicklow. In addition to their retail stores, they also run a catering and event management business from their head office in Bray. All dishes are made using only the freshest ingredients, and there is no addition of artificial additives, preservatives or stabilisers in any of their food.
The previous website acted solely as a source of information for their customers, a shop with no till. The next phase of online activity was to develop a website which was interactive and which supported online shopping. The website should be like one of their stores, so it was essential that it would communicate their brand values through digital content and through the highest quality design and user experience.
The project involved a collaboration of three agencies: Software Design, Monsoon Consulting (Design) and Brand Central (Branding). We were responsible for the design integration, development and build of the Magento store and WordPress website. We worked closely with The Butler’s Pantry and the design and branding agencies to determine all the features and functionality that would be required for the website and online store in order to fully realise their vision of an interactive, ecommerce-enabled web presence.
Q&A with Jacquie Marsh, Managing Director, The Butler’s Pantry
What business challenges have been tackled, by redeveloping your website?
Previously, our website was an information-only resource. It was not interactive, nor was it ecommerce enabled. We also wanted to build a database of customers, with whom we can interact, learn from and share our food ethos. Finally, the previous site was not mobile-friendly, which is essential these days. I am delighted to say the new website provides solutions to all of those business challenges.
What are the main results that you have seen since the new website launched?
All of the key indicators are positive. Traffic has increased, visitors are staying for longer, and our database is growing. Online sales are on target so far, and we plan to greatly expand our product range and sales effort in the near future.
What specific feature(s) do you like most about the new website?
First of all, I love the look and feel – it’s very on-brand. As for the content, it’s great that we can now make all of the changes in-house, which allows us to keep the website current all the time. Our social media channels also now integrate with the website, which keeps the content current and fresh.
What are the main benefits of the new website for your customers?
Of course, the first benefit to our customers is that they can now shop with us online. Also, we used to get regular calls from customers, asking where they could find certain information on our website, such as contact information or locations of stores, or queries regarding recipes. Now, everyone can find what they want within a few clicks.
Would you recommend Software Design?
Absolutely, I would highly recommend Software Design. This project brought together a multifunctional team, which can make things tricky. Software Design led the build phase of the project, which meant working closely with two other agencies, as well as with our in-house designer and content team. In the end, it was a very painless and seamless experience, which is a credit to both the project management and interpersonal skills of Paul and his team. Their technical expertise was excellent throughout and we have found the training, backup and support to have been superb.